Stop Being a LinkedIn Lurker: Job Search Tactic #3

Sounds like something you could be arrested for – maybe even a felony conviction.

Seriously, if you want to take your job search to another level, you’ve got to engage in communicating and interacting on the primary social media forum for professionals, managers, and executives.

Studies show that 90% or more of all users of social media (including LinkedIn) are lurkers.

What the heck is a LinkedIn Lurker?

A lurker is someone who reads the news feeds in groups, reads the questions in groups, reads the questions and answers in the Q&A section, and observes the status updates of those to whom they share a 1st degree connection.

Are you a LinkedIn Lurker?

YOU CANNOT CONDUCT AN EFFECTIVE JOB SEARCH BY LURKING?

Lurking is like hiding behind your mother’s skirt when you were 3 years old. Why do we do this as intelligent, sophisticated, cosmopolitan, confident adults? I wrote another article a few months ago on this same subject titled “STOP Being A Job Search Voyeur – Let Your Voice Be Heard“

I don’t get it.

I don’t even buy the introversion excuse since you’re not having to meet these people on-line or build a deep relationship. There is no rejection phobia here either.

Engaging in the conversation on social media sites like LinkedIn, Facebook, and Twitter is just about the most friendly, safest environment to give your job search a little booster shot in the arm.

Here’s a few simple things you could start doing right now:

• How many of you are posting questions in our LinkedIn Discussion Forum and how many of you are helping others in the Group by answering/commenting on the discussions they started?
• Are you looking at the wealth of news feeds in our LinkedIn Discussion Group and commenting on those valuable links?
• When was the last time you commented on a connection’s status update?

We’ll tackle further engagement on LinkedIn in future tactics.

By the way, My Partner, Brad Remillard, will be leading a webinar on March 26th on how to leverage ALL the different elements of LinkedIn to conduct an effective job search.

Click on the link in our sidebar to learn about this very popular webinar.

If there was one place you could invest your time and get the biggest bang for the buck, it would on LinkedIn. Sadly, most job seekers are not leveraging even 10% of the tools, personal branding, engagement opportunities, and other inexpensive techniques to help themselves be found.

Brad and I did a couple of Programs on LinkedIn in our Weekly Radio Show. You can download these from our FREE Job Search Audio Library.

You know it’s much easier to be found than to find the right job.

What’s holding you back right now from signing up for a one-hour webinar (from one of the top experts in this country on using LinkedIn) in which you’ll learn at least a dozen core tactics that you’ll use every day in your job search?

Barry Deutsch

If you’re NOT a member of our LinkedIn Job Search Discussion Group, JOIN US NOW to start your engagement process and move beyond lurking.

How To Get Recruiters To Reply To Your Resume

I know this is one of the major complaints by candidates. I hear it all the time, “I send them my resume and they don’t reply. Most won’t even return my phone call.”  As difficult as it is to say, for the most part these candidates are correct. That doesn’t mean it is right, it just means you are correct.

Similar to most at the manager level and above, when you are working, you are generally overwhelmed with things to do. So you have to prioritize. Some things are high priority and some things go on the low priority list. The low priority items may never get done, or may get done in the next few months. Generally, this depends on what other higher priority items trickle in.

Recruiters are really no different. We have to prioritize our day. Some things are high priority and other things are low priority. If  you want to engage recruiters, your job when working with or contacting them should be to move up the priority list. Knowing how I, and many other recruiters prioritize, might help you do this.

Here is how I set priorities regarding the basic duties as a retained recruiter.  Contingent recruiters might vary slightly, but when I was a contingent recruiter it wasn’t a whole lot different.

High priority:

1. Clients always come first. So some might ask, “Who is your client?” The company paying my fee is the client, not the candidate. Therefore, the company has first priority on my time. That means I will return their phone calls before a candidate’s, I will meet with them prior to a candidate, reply to their emails first,  and screen resumes they send me first.
2. Candidates on an active search. These are candidates that I’m actively working with on an existing retained search. They could be at any stage within that search which includes, recruiting ones I have identified, interviewing them, returning their calls or emails, reviewing their resume, meeting them, scheduling interviews, following up after an interview, compensation discussions, reference checking, or basically anything I need to do to move the candidate and the search to the next phase.
3. Marketing. The next priority for me is marketing. This is meeting with clients and potential clients, attending networking meetings, and making sure I’m out in the market so that when a search comes up I’m the one that gets the call. When that call comes, refer to number 1 above.

Important but not a high priority. These I try to get to by the end of each day. Sometimes they spill over to the next day, but I usually try to complete these within 24 hours.

1. Returning emails not related to a search from people I know or have worked with in the past. These are generally people updating me on their search, prior clients with a question, a request unrelated to an active search, general emails, and clearing SPAM. Sometimes I don’t get to these until the afternoon. I scan down the “sent from” and subject lines, and when I see someone I know I will read the email and then reply appropriately.
2. Reply to emails and return calls that are a referral. If someone is referring a person to me, I will always reply. I respect the fact that they have taken the time to do this. I feel I owe the reply out of respect to the referring source.
3. Return voice mail calls. Basically the same as above. I listen to them and clients get an immediate call. Anything to do with an active search gets a call. Others I evaluate and make a decision on what to do with them. Refer to low priority below for many, not all, of these calls.

Low Priority:

1. Return emails from those I don’t know. This is one of those low priorities that tick many candidates off. The good news is that you have a much higher chance of getting a return email than a phone call. I often try to catch up on these on the weekend or at night. Because of the large volume of these, I’m often two weeks behind.
   1. If you are just sending me an unsolicited resume, I may or may not reply to you. Generally not. I may take a look at the resume to see if it fits an active search. Probably less than 50% of the time I reply. This is why I preach, tweet, and blog,  DON’T WASTE YOUR MONEY ON A RESUME SERVICE THAT WILL SEND YOUR RESUME TO 1,200 RECRUITERS. Save your money as most recruiters don’t even look at them. I doubt more than 5% of retained recruiters do.
   2. If the email is just to introduce yourself to me with no referral,  I will probably just delete it. What else can I say? Like me or hate me, that is what will happen. (If it makes you feel better, then “yes” I spend hours late at night reading the hundreds of unsolicited resumes I receive on a weekly basis).

Lowest priority. So low that I have to be bored and/or very lonely to take action. I’m desperate to just talk to someone and my wife and kids are all busy. I have probably already called every person in my contact list, any tech support that I can possibly think of, and if it’s the only way to get out of having to watch Driving Miss Daisy or The English Patient, I will claim I have to return these phone calls.

1. These are the  voice mails that simply say, “Hi Brad, this is (fill in the blank) please call me at (fill in the number. I probably don’t even recognize the area code).” or “Hi Brad, this is (fill in the blank) I just want to introduce myself to you. Please call me at (fill in the blank).”  I will apologize now to all of those I have offended. Sorry, if I didn’t return your call.  It is just that I don’t have the time, and I rarely can help you.  I know each call is going to take 5–10 minutes, and in the end, I can’t do anything for you. I used to make a list of these calls. When time permitted, I would work my way down the list but over time the list just got too big. For every 3 calls I returned, I added 5 or 6. I stopped adding to the list when it exceeded 100 calls to return. Sorry, but this many calls to return just isn’t possible. Heck, it is hard enough to reply to that many emails.

It isn’t personal, and please don’t take it personally, when recruiters don’t get back to you. Most recruiters are not trying to be rude, but as I said in the first paragraph, we only have so many hours, just like everyone else, and we have to manage our time too.

My guess is that most managers, when working, don’t have time to return calls from all of the sales people that call. My guess is that you also don’t return unsolicited calls you receive at home.

My hope with this article is two-fold:

1. The most important of all is to save you money by discouraging you from using a resume blasting service. They are easy to find and often may even call you. When they do call you, do me and yourself a favor, DON’T RETURN THEIR PHONE CALL.
2. Give you a path to getting to recruiters. Knowing the path of least resistance should help you. If you can’t get in the highest priority group, you may be able to move into the important but not high priority group. All this takes is some time and getting a referral. Most candidates are capable of getting a referral given all the networking tools available.

You can download for free many tools and resources from our Web site. For example, you can download a sample thank you letter. CLICK HERE to download.

If your search is stalled, you can download an 8-Point Job Search Assessment Scorecard. Use this to identify the areas in your job search that may be causing you to be stalled. CLICK HERE to download.

Finally, if you are a member of LinkedIn, you should join our Job Search Networking Group. Over 4,400 people have. It provides an extensive amount of resources and articles for you to take advantage of. CLICK HERE to join.

I welcome your comments and thoughts.

Brad

How to Improve Your LinkedIn Profile: Job Search Tactic #1

Brad and I have talked endlessly about how much easier your job search is to found than to find a job. I recently wrote a post on this exact subject.

We did a radio broadcast on how to improve your LinkedIn Profile. We posted our LinkedIn Self-Assessment Scorecard on our site a few months ago -  a download that has become one our all-time most popular downloads. You can get the download and quickly understand how to improve your LinkedIn Profile for Job Search.

Not only is building an outstanding LinkedIn Profile a job search best practice, but it is also an integral part of personal branding (another key element of an effective job search).

More importantly, every recruiter, HR pro, and hiring manager will google your name and look up on LinkedIn BEFORE they decide to grant you an interview.

Google Profiles will be the focus of our next blog article, Job Search Tactic Number 2.

• Does your LinkedIn Profile capture a viewer’s attention?
• What elements of your Profile are they drawn to?
• Would I as recruiter feel that I just had to call you after viewing your profile?
• Does your profile scream “you’re not going to find a better person” at me?
• What are the steps in creating an effective job search LinkedIn Profile?

Below we’ll list the key elements of creating an effective profile. We could probably spend an entire blog post series on each element of your LinkedIn Profile.

Here are the LinkedIn Profile Best Practices (in no particular order)”:

1. Use a compelling headline
2. Complete all the details of your entire career
3. List all your accomplishments in detail with as much quantification as possible
4. Get a lot of recommendations
5. Recommend others
6. Include Slideshare Powerpoint presentations of your accomplishments
7. List the books you’re ready/comment on other book lists
8. Incorporate Your Twitter Feed and Link
9. Include a link to your blog
10. Include a link to your on-line resume
11. Pull your blog’s feed onto your profile using Wordpress
12. Include links for audio/video files of you talking about your accomplishments and achievements.
13. Join Groups that are professionally/geographically appropriate
14. Update your status frequently – as in daily
15. Dramatically build your network with appropriate contacts
16. Make it easy to connect with you – phone #s and email

These are the elements of your LinkedIn Profile that will differentiate you from your peers. Read a couple of our other blog posts on this subject of leveraging your LinkedIn Profile for Job Search, including an article titled “Become a Beacon in Your Job Search” and “Are You Difficult to Connect With on LinkedIn in Your Job Search?“

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn more about leveraging your LinkedIn Profile for Job Search.

Is Your LinkedIn Profile Hurting Or Helping Your Job Search – Audio Recording

LinkedIn is without question one of the most powerful business networking tools available – and as an extension – one of the most useful tools for professionals, managers, and executives conducting a job search. Many candidates are not effectively leveraging the power of LinkedIn to build their brand, differentiate themselves from peers, extend the value of their resume, and networking with recruiters and employers to uncover the hidden job market. We identify and discuss the wide range of FREE tools and components on LinkedIn that can be leveraged to improve the effectiveness of your job search. Learn how to build a powerful profile to attract recruiters and employers conducting searches.

CLICK HERE to download or listen to this recording

It’s play-off time for your job search – what do you have to lose?

Here comes another basketball metaphor about your job search.

A few nights ago, my Varsity HS Girls Basketball Team played in the first round of the State Playoffs. In our section we were ranked 6th out of 32 teams. We played a team ranked 24 and almost lost.

Why? It should have been an easy win – a no-brainer.

At playoff time, teams change – they go from being conservative, playing careful, doing the same old thing, and usually playing within their capability. At playoff time, lower ranked teams hike it up to whole other level. They play with complete abandon – and give it a 110%.

What do the lower ranked teams have to lose? If they don’t win, their season ends right now. And if they can pull off one more win – they get to come back and play another game. Many upsets occur, because lower ranked teams fight as hard as they ever fought, they do everything they can to influence the outcome, and they leave nothing on the table.

If you asked the team last night that lost to us in the last 5 minutes of the game if they had any regrets – if any of the players felt they had not played as hard as they could – and the answer would be an overwhelming “I gave it everything I could”.

When asked that question, our higher ranked girls would have said there was a lot they could have done and they were disappointed in their performance since they didn’t “work hard enough”. They were coasting on their high ranking, thinking their past track record could speak for itself.

Are you guilty of this dysfunctional thinking in your job search?

If you ask most candidates that question about their job search, I would predict that most candidates would have significant regrets about their commitment, energy, and intensity regarding their job search.

Most candidates are not willing to “go beyond the call of duty” in their job search.

Most candidates could not claim that they have “outworked their peers” in their job search.

Most candidates are just doing the same thing over and over (Benjamin Franklin’s Definition of Insanity).

No wonder the typical executive/senior management job search is now significantly over 6 months. Here are some questions to ponder about your job search:

• What are you doing in your job search that your peers are unwilling to do?
• What are doing this week that represents a high level of energy, commitment, and intensity in your job search than last week?
• How would you quantify the effort and intensity of your job search?
• Shouldn’t you be treating your job search like it’s play-off time and it’s the last 5 minutes of what could be the last game of the season or your entire career?
• Are you going beyond the call of duty in your job search?

What could you be doing differently that would represent a higher level of commitment, energy, and intensity?

• Have you assessed your LinkedIn Profile and are making the necessary changes and investment of time to get noticed by recruiters and hiring managers?
• Are you writing custom cover letters for every appropriate job you apply for?
• Are you publishing a blog on your functional expertise?
• Have you joined two local networking groups and possibly a trade/functional group? Are you taking on a leadership role in these groups?
• How hard are you working your network using classic networking principles of being a connector, giving back, staying in touch through nurturing? Have your taught yourself how to be a master of networking?
• Have you continually refined your resume and turned it into a marketing document instead of a factual presentation of your history?
• How many blogs do you read, how many job search E-books have you downloaded, how many comments have you posted in Job Search LinkedIn Q&A sections.

This is just a small list of the hundreds of things you could be doing in your job search to reduce the time it takes to find a great opportunity. Most of your peers are unwilling to invest the time to do these job search best practices. Are you willing be to do what it takes to win – to go beyond what most of your peers do in their job search – or would you rather coast in the middle of the pack?

Have you downloaded our FREE Job Search Preparation Scorecard to see if you’re doing everything you can to conduct an effective job search?

What’s holding you back from pouring everything you’ve got into your job search?

Barry Deutsch

Jump into the Questions and Answers in our popular LinkedIn Discussion Group to discover what some candidates are doing that truly represents an effort to go “beyond the call of duty”.

Job Seekers Should Stop Being So Hypocritical

For 30 years this September, as both a contingent and retained recruiter, I have listened to the complaints by candidates (job seekers) about hiring managers and the complaints by hiring managers about candidates.

Even after 30 years, as I read blog comments, or sit in a chair and listen to these complaints, I’m still amazed (yes, amazed) at the hypocrisy spewing out from both candidates and hiring managers.

I read the comments to our blogs where candidates complain about the black hole when they send resumes, they complain about how long it takes to fill a position, they complain about recruiters, they complain about not getting their calls returned, they complain that their resume doesn’t get read in great detail, they hate the 10 second resume screen, they complain about cover letters, they complain about how these hiring managers are missing qualified people, they complain that the interview wasn’t fair or too short or too long, and that the person conducting the phone interview wasn’t qualified and didn’t know the job. This list could fill a book about the size of War and Peace, or for those not into War and Peace, book seven of Harry Potter.

Sound at all familiar if you are seeking a new position?

I then listen to hiring managers, HR, CEOs and key executives who are doing the hiring complain that, I get too many resumes, I get tired of interviewing average candidates, I will get to those resumes this weekend or next weekend, the resumes don’t match my job, candidates don’t know how to interview, candidates can’t put together two complex sentences, they complain that recruiters aren’t screening tight enough, they complain recruiters are screening too tight, they get angry at the recruiter for wasting their time interviewing unqualified candidates, they rule a qualified candidate out because they didn’t like the way they sat in the chair (I’m not kidding), they rule a candidate out because his tie was not straight (No, I’m not kidding), give me a job spec so tight and narrow that they themselves (this person’s boss and direct report) wouldn’t be qualified, tell me that from a 15-minute interview this person won’t fit, isn’t assertive enough, or my favorite, the candidate isn’t a  team player (so I ask, “What teams will they serve on?” Answer, “Well not right away, but probably in the next two years.”) They also don’t like the candidate’s handshake, or for this sales position the person needs to be a real go-getter, outgoing and aggressive (so then I ask if they like being approached by outgoing, aggressive sales people and they reply, “No, of course not.”) I could fill another book the size of War and Peace with these complaints.

Then I realized in both cases,  I’m talking with or listening to the exact same person.

Job seekers become hiring managers and hiring managers become job seekers.

The problem is that when they move from one side of the desk to the other, their perspective changes, their needs change, their priorities change, and it is a whole new ball game. Hiring, whether it’s a candidate or hiring authority is “all about me” and “what’s in it for me?”  That is just the way it is. Right or wrong, good or bad, like it or not, that is the fact of hiring.

So the next time, before you complain, from either side of the desk, please take a step back, look at yourself and treat the person on the other side of the desk with the same respect you complain about.

I know, I for one, would surely appreciate it.

You can download many free tools from our Web site. Our most popular free resource is the sample cover letter. CLICK HERE to get one.

If your LinkedIn profile is just fair to average download our free LinkedIn profile assessment to help you build a great profile that gets you noticed. CLICK HERE to download.

You should also join our LinkedIn Job Search Networking group. This group had 3,900 members. The articles and discussions can only help you with your job search. CLICK HERE to join, all are welcome, and of course it is free.

I welcome your thoughts and comments. Good or bad, agree or disagree, all voices are welcome. Just be respectful.

Brad Remillard

How to Give Your Resume a Booster Shot

Your resume needs a booster shot.

No longer is a simple 2 page resume enough to capture interest.

It’s boring.

It’s mundane.

It’s ineffective at fully telling your story (especially if you missed the last dozen or so blog posts that Brad and I wrote about putting together a good resume and cover letter – cycle back and read some of the posts first).

Along comes the explosion of social media/social networking and like magic – instant resume booster shot.

So, if social media/social networking is so darn powerful, why are so few executive and managerial job seekers NOT using it effectively?

Let’s zero in on one specific tool – LinkedIn.

LinkedIn could be a panacea for job seekers. First, almost all recruiters, HR people, and hiring managers are doing two things when they see a resume that is a potential match for their open position – they Google your name and they search for you on LinkedIn.

Personally, I go to LinkedIn first.

• As a Retained Executive Recruiter, I want more information about you.
• I can’t get enough.
• I’m insatiable when it comes to learning about who you are even before I pick up the phone and talk to you.
• I’m trying to leverage my time, and this discovery process is far quicker than wasting time on the telephone.
• I want the kind of depth of who you are that I cannot glean from your resume and cover letter.

This approach to researching job seekers is becoming more common.

Don’t be the one who misses the train.

You’ve now read about it in almost every business publication, heard from the experts, read about it on blogs such as this one, and your mother last week pointed out the growing importance of building your profile on-line when she saw the segment on the CBS evening news.

Unless your resume literally “blows me away”, I need more information to decide if I want to talk with you about one of my open executive searches. By the way, I might come across one resume every quarter that “blows me away”. Most just fade into the woodwork with their “bland” approach. I want your information to leap off my computer screen, smack me in the forehead, and scream at me that I would be an idiot not to want to learn more about you by immediately pick up the phone to talk with you.

Don’t fall victim to being “vanilla”

Don’t fade into the woodwork.

Some might call me lazy – I prefer to think of myself as highly effective at leveraging myself in time management. This process of quickly discovering whether you’re worthy of a phone call from me as recruiter – by matching your resume with your LinkedIn Profile has probably boosted my productivity by a factor of 2X-3X. I’m now able to spend time on the phone and in-person with the right candidate.

In the next few blog posts, we’ll re-visit how to specifically leverage LinkedIn as a Job Seeker to give your resume a booster shot in the arm. If you’re not effectively using LinkedIn as a resume enhancement tool, shame on you. If you’re not even on LinkedIn and you’re a manager or executive – sorry – but the train has left the station without you!

Here’s a suggestion I would like to toss our to our readers: In preparation for the next blog article in this series titled – “Job Search Marketing 101 – Your LinkedIn Profile Heading”, I would encourage you to complete our one page scorecard for assessing the effectiveness of your LinkedIn Profile for Job Search.

Download our FREE LinkedIn Profile Self-Assessment

Thousands have used this FREE tool to dramatically give their paper resume an on-line booster shot in the arm. Now armed with your self-assessment of your LinkedIn Profile, you’ll be well prepared as we dive deeply into the various components of leveraging LinkedIn to create a powerful online personal brand for yourself, a powerful magnet to attract recruiters and hiring managers, and a beautiful enhancement to your resume that was not possible just a few years ago.

Barry Deutsch

Join the conversation in our LinkedIn Discussion Group as other managers and executives discuss how they’ve leveraged LinkedIn to give their resume a booster shot.

LinkedIn – Your Online Resume is Worthless

Not having an effective LinkedIn Profile for your job search is the same as having an ineffective resume that gets tossed into the trash can all the time. STOP letting your online resume (LinkedIn Profile) be thrown in the trash!

LinkedIn provides an extraordinary online tool – your profile – a virtual resume and portfolio for you to do personal branding, self-promotion, and lay out a portfolio of your abilities, skills, and accomplishments.

The entry level account is FREE. This is the proverbial “no-brainer”. So, why are most profiles WORTHLESS? Why don’t professional job search candidates at managerial and executive levels consider this an important part of their job search?

TEST OF LINKEDIN PROFILES FOR JOB SEARCH

I’m in the middle of conducting a retained executive search for a Sales Executive. Like most recruiters, I’m using the search function in LinkedIn to find executives in specific industries and geographic areas. Everyone knows that LinkedIn is a significant tool for sourcing in the hands of recruiters, human resource professionals and hiring managers. I’m only searching for candidates that have flagged their account that they are open to career opportunities. I’ve now reviewed over 400 profiles.

Less than 20% have anything beyond a “skeleton” set of information.

Less than 2% have a decent profile fully completed with extensive descriptions of their accomplishments, an outstanding summary, lots of recommendations, and have their contact information (such as phone number and email address) available.

Less than 1% have taken the time to really leverage all the tools LinkedIn provides on your profile – slide presentations, attaching documents, reading lists, linking your blog and twitter accounts, and on the list goes. It’s absolutely amazing the value LinkedIn provides to job seekers.

As a recruiter reviewing profiles, it takes me about 5 seconds to look at a profile and make a first impression of whether I want to continue looking at it. If the profile is not complete, I will not bother to spend any more time with that potential candidate. You’ve just missed an opportunity which could have been the ideal job to move your career forward after you’ve been out of work for 9 months.

CONFUSION – WORTHLESS LINKEDIN PROFILES

I DON’T GET IT!

WHY DO THE VAST MAJORITY OF JOB SEEKERS HAVE A WORTHLESS ONLINE RESUME (LINKEDIN PROFILE)?

IS IT NOT TIME TO FIX THIS OBVIOUS OVERSIGHT?

HOW MANY JOB OPPORTUNITIES HAVE SLIPPED BY YOU BECAUSE RECRUITERS LIKE ME HAVE SKIPPED OVER YOUR WORTHLESS ONLINE RESUME (LINKEDIN PROFILE)?

IMPROVE YOUR LINKEDIN PROFILE NOW

Brad and I have spoken extensively about the need to fully flush out your LinkedIn Profile as one of the tactics in an effective job search. We’ve talked about it in our weekly Internet Radio Talk Show. You can download the specific episodes about LinkedIn from our broadcast archive.

We even put together a FREE one-page LinkedIn Profile Self-Assessment Scorecard to determine if your LinkedIn Profile is effective in being found by recruiters, HR professionals, and hiring managers. You can download the Scorecard right now and frighten yourself on your inadequate profile. You might want to also bang your head on the wall a few times over the potential job opportunities for which you’ve been ignored.

Take action right now and fix this simple element of your job search. STOP being ignored. Create a profile that allows you to instantly capture the attention of recruiters, HR professionals, and hiring managers that are looking for someone JUST LIKE YOU.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group and learn how to improve the effectiveness of your job search through leveraging the tools LinkedIn provides to create a powerful job search profile.

Personal Branding Blog Articles in 2009

Learn how to stand out from the crowd – differentiate yourself and grab the attention of recruiters, human resource professionals, and hiring managers.

Below is a list of our best personal branding articles in 2009. I’ve started to see a number of blog authors write postings saying something like “the only solution”, the only tip you’ll need”, the only piece of advice you need to read” and other similar nonsense.

Perhaps these are attempts to be cute with blog titles – no one in their right mind could possibly think they’ve cornered the market on personal branding, job search, and networking advice. That’s just plain silly. There is no one right answer or perfect tactic. There are some best practices you could follow, such as having a good professional picture on your profile, fully filling out your LinkedIn Profile, creating a Google Profile, and so on.

There are a lot of charlatans writing career and job search articles that have no expertise on which to base their advice. Be careful of these scams and poorly written articles that could actually damage or delay your job search. On the other hand, there are some outstanding experts in the blogosphere writing exemplary articles on these subjects. There are individuals who have established their brand, proven their expertise, and give great advice. You should be following them and hanging on their every word. In a few upcoming blog postings, I’ll share with you those bloggers whom I think are worth following.

Here are some of our best articles (measured by readership, tweeting activity, and comments) on job search personal branding for 2009:

Your LinkedIn Profile As An Expanded Multi-Media Presentation of Your Resume

We discuss the various tools LinkedIn provides to enhance the typical resume and provide an extensive portfolio of your expertise, skills, accomplishments, and value. Learn how the “free” tools provided on your LinkedIn Profile Page can dramatically be leveraged to enhance your job search personal brand.

Have You Assessed Your LinkedIn Profile Yet?

We launched a FREE LinkedIn Job Search Profile Self-Assessment Scorecard and it became one of the most downloaded FREE tools we’ve ever created. Over 2000 job search candidates have downloaded this quick one page assessment tool and shared with us the feedback that they now get found more easily by recruiters, human resource professionals, and hiring managers.

Become a Beacon in Your Job Search

Are you a beacon of light in your job search? Do you “stand-out” in your job search. Are you a light unto others in your job search? A significant part of job search personal branding is casting a light so bright that those who are interested in your background will see you long before your peers come into view.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn from others the best practices in personal branding and how to conduct an effective job search.

Social Media Is Good and Bad For Your Job Search

At a recent Vistage meeting of about 20 CEOs  we were discussing using social media as a way to find people. One of the CEOs indicated it is also a great way to eliminate people.

I wasn’t overly surprised to learn that many hadn’t thought about social media for hiring, but I was surprised to learn that many don’t use it as a screening tool. Obviously, after hearing the story from the one CEO, most will reconsider.

Apparently they were in the process of interviewing a candidate for a sales position,  and like most hiring processes it takes a couple of weeks to get through all of the interviews. Over this couple of weeks the company started tracking this person’s Tweets on Twitter and looked up the candidate’s profile picture.

OOPS major faux pas.

Apparently as it was relayed in the meeting, this person’s picture was – let’s just say not professional, and the tweets were completely inappropriate as viewed by the company. The language was foul, the topics discussed rather vulgar, and for a professional sales person raised a lot of red flags.

The company was scared of a sexual harassment lawsuit and how this candidate would communicate with employees and customers. Not to mention what customers would think if they saw this person’s profile picture and followed them on Twitter.

Social media is a double edged sword. I follow Twitter on a regular basis, and I am surprised at how many people looking for a job use inappropriate language, brag about being lazy, tweet about how glad they are about not working, or demonstrate a lack of willingness to be employed. They come across as wanting a job but not willing to work. This is not what a future employer is seeking.

Take care to ensure that you manage  your social media properly and professionally during your job search. Others are watching and listening to you.

If this was helpful to you, it will probably be  helpful to others. Please consider passing it on so they too can benefit. You might add it to your Facebook page, update it on your LinkedIn status, email it to friends or to your network. We all need to help out. One tip can make a huge difference to someone.

Join our LinkedIn Job Search Networking Group and stay connected with the other 3500+ members. CLICK HERE to join.

We offer free recordings of our radio talk show heard every Monday at 11 AM PST on www.latalkradio.com. To listen to past shows on social media, resumes, interviewing, finding the hidden job market and common job search mistakes CLICK HERE to review our library. All are FREE to download.

I welcome your thoughts and comments.

Brad Remillard