Hope is NOT a Job Search Strategy

Liz Lynch, over at The Smart Networking Blog, just posted a blog article by this very same title. This is one of my favorite phrases I use all the time in our Job Search Webinars, Workshops, Seminars, and Private Coaching.

Why do most job seekers base their job search on hope and luck?

This is NOT a strategy. Trying to “will” the phone to ring is NOT effective. Liz talked about a candidate profiled on CNN who submitted their resume over 600 times to job ads on job boards and had a response rate of around 2.5%. It’s a waste of time and a useless technique.

Yet, many job seekers continue to base their entire job search strategy on hope and luck centered around answering ads on job boards.

My experience in 25 years as an Executive Recruiter is that most candidates fall into the trap of answering ads and praying the phone will ring because of 3 reasons:

1. This is what they know and what they did 5 years ago. They are trapped in a tribal paradigm of conducting an out-dated job search.
2. They are unwilling to learn how to conduct an effective job search. They refuse to read the blogs of Barry Deutsch and Brad Remillard, Liz Lynch, Jacob Share, Dan Schwabel, Miriam Salpeter and the hundreds of other outstanding experts in resume writing, personal branding, networking, and interviewing. They don’t take advantage of the FREE audio recordings, videos on YouTube, and products and services offered by these award winning experts. I just wrote a blog post on this topic basically raising the question of “Don’t Be the One! Why is Job Search Like Playing a High School Sport?” focusing on why candidates mistakenly feel they have to go it alone in their job search?”
3. Although the techniques of conducting an effective job search are simple, the effort is intense. It requires long hours, hard work, and a disciplined approach. Most importantly, you’ve got to have a great plan and then work your plan. You can’t treat your job search like a hobby. Many candidates are NOT willing to work hard at finding a great job.

Brad and I recently released a new Scorecard to assess the effectiveness of your job search. It’s our FREE Job Search Plan Self-Assessment Scorecard. We were stunned when candidates started filling it out and sharing their “Score” with us. Very few candidates we discovered meet a minimum threshold for having a plan that will lead to an effective job search.

I challenge you to take the Self-Assessment – Score Yourself – See where the holes and gaps are in your job search plan. If you can fix these holes and gaps, you’ll be able to reduce the time it takes to find a great job.

Barry

P.S. Don’t forget to join our LinkedIn Job Search Discussion Group, one of the fastest growing job search discussion groups on LinkedIn. Learn and discuss how you can conduct a more effective job search.

Job Search: On-line vs. In-Person 1st Impressions

Chad Levitt, a guest blogger at Dan Schwabel’s Personal Branding Blog posted a blog a few days ago titled “What is Your Digital First Impression?” Chad claimed that making a digital first impression was very similar to making a personal first impression. He inferred in the blog posting that when people are searching for you on google, those first few links that come back are your first impression.

By the way, Chad is an extraordinary authority figure on personal branding, particularly in networking and sales. His own blog at The New Sales Economy Blog is one of my favorite.

No disrespect intended, but I think Chad may have defined digital first impressions a little too narrow.

In a personal meeting, you typically have one chance to make a good first impression. Blow it – and it’s over. Rarely will you have another opportunity.

On-line, first impressions are radically different. Not only are your first impressions scattered across a wide array of sites, such as LinkedIn, Google, Facebook, forums, discussion groups, Twitter, and many other indexed sites/comments.

Not only is your first impression scattered across a wide variety of sites as compared to a one-time event in person, you also have the ability to constantly improve, manage, build, develop, and evolve your first impression on-line. What appears today in a Google Search is NOT what has to appear next week.

The major question is: are you continuously working on your digital first impression so that you can be “found” by buyers, hiring managers, senior executives, recruiters, and human resources?

Let’s tackle one small area of starting to more effectively manage your digital first impressions: A few months ago, we posted on our website an 8-point Success Matrix to evaluate the effectiveness of your LinkedIn Profile. The scorecard was intended to determine if your LinkedIn profile was strong enough to let you be found by hiring managers, recruiters, and human resources.

Our research around the use of LinkedIn as a Personal Branding Tool and for Job Search 1st Impressions was depressing. Less than 10% of those who took the challenge to assess their LinkedIn Profile using our Scorecard met the minimum standard for effectiveness.

If you would like to gain a deeper understanding if your LinkedIn Profile can be more effective in helping you to be “found”, download the LinkedIn Profile Self-Assessment.

Barry

Join our LinkedIn Discussion Group where we release first all our new tools, templates, and advanced self-assessments.

Why is building a job search network worthless?

Building a job search network is usually worthless since that is the end goal for most people. Contrary to popular opinion, size does not matter (at least initially). The most important goal of networking is engagement.

Regardless of whether you build your network on-line or off-line, you still need to provide value to your network. Keith Ferrazzi, Author and Blogger at “Who’s Got Your Back” writes in a recent blog posting about the need to be organized to “ping” your network.

Who do you want to communicate with? How often? What will you provide to your network?

The heart of any effective job search networking is to show your network you are a valuable member of their network. How do you do this? You do it through constant engagement.

Do you conduct drip-nurturing with your most important contacts to stay in front on them and have a “top of mind presence”? How often do you call, send interesting articles, provide links to good information, and focus on their specific needs?

Are you a connector in your network, constantly looking for ways to put people together that is mutually beneficial. Do you get constant requests to be connected with others in your network?

Can you publish information (such as through a blog) that your network might find valuable?

Once you take care of engaging with your job search network, you’ll be stunned at the abundance of job leads, referrals and opportunities that drop through the network into your lap. One of the most frequent complaints I hear from job seekers is “I have a large network, but I don’t get any leads – it doesn’t seem like it’s worth it to build a network”. Remember – the operative word is not building – it’s engaging!

Discover if your effective in your job search networking – both in traditional off-line networking activities and in on-line social media networking – to generate an abundance of job search leads, referrals and offers by downloading our Job Search Planning Scorecard. This FREE tool will help you focus on the most important steps to take in your job search, not just in job search networking, but across every dimension of your job hunt.

Barry

P.S.: Be sure to download some the archived radio show broadcasts on networking that Brad and I have posted to our FREE Job Search Audio Library.

Is Your Fear of Networking Leading to Job Search Mistakes?

Job Search Mistakes and Errors – Classic Example

The Wall Street Journal Laid-Off and Looking Blog just posted a great story profiling F. Ellen Whaley, an out-of-work introverted executive fearful of rebuilding her network.

The example could be a poster child for the classic job search mistakes and errors facing most executives and senior managers when they begin their job search. Read the full article here.

Here was my response to the example posted on this blog regarding ineffective networking as one of the key job search mistakes and errors made by those starting or stalled in a job hunt:

Great example of not considering the value of networking while working. The vast majority of candidates we work with in our Executive Search Practice come to us with a woefully inadequate network to begin their job search. Most have no idea where to start in using social media as a tool in leveraging networking.

Like the commercials about loans, the time to do it is when you don’t need it. Networking should be something you do through-out your entire career so when you need it – it’s there for you. When senior managers and executives start networking for their job search, it can take a minimum of 6 months to establish an effective network that will begin to generate an abundance of job referrals and leads.

My partner and I host a weekly internet radio talk show on job search on LATalkRadio.com at 11-noon PST. This show and the FREE archived broadcasts on our website dealing with job search networking and LinkedIn are some of our most popular downloads. A month ago we posted a FREE scorecard (available to members of our LinkedIn Job Search Discussion Group – join the group and get the FREE Scorecard) to assess the effectiveness of your LinkedIn Profile for Job Search – the response has been overwhelming.

Interesting side note: of over 2000 job search candidates that have shared their Linkedin Profile Assessments with us, less than 10% meet a minimum standard for using the tools LinkedIn provides for effective job search networking and personal branding.

If you’re an executive and trying to figure out why your job search is a failure, stalled, or ineffective, you might not need to look any further than your network itself and the activities surrounding it. A weak network and lack of classic “old-school” networking disciplined methods will cause your job search to go from 6 months to 12-18 months.

Barry

P.S.: On Monday Brad and I will be discussing on our radio show at LATalkRadio.com 11-noon The Top Ten Job Search Mistakes and Errors and the use of a brand new FREE Assessment Tool covering your entire job search – within minutes you’ll be able to discover do you have a job search headed for a downward death spiral or will you quickly being to generate an abundance of job search leads, referrals, and offers.

P.P.S.: We’ll post the link to download the new Job Search Plan Assessment Tool exclusively into our LinkedIn Job Search Discussion Group on Sunday prior to the Radio Show Discussion.

What if Your Job Search takes 2X-3X longer than expected?

Amazing how time keeps marching forward in your job search like the sand through an hour glass. Every day, week, and month not spent conducting an effective job search drains your wallet and puts an unbearable level of pressure on your job hunting activities.

Miriam Salpeter, who writes a blog at Keppie Careers,  recently posted an article titled “What’s the Cost of Being Unemployed?”  Great article.  Miriam gave a few good examples:

If you expect a $20,000 salary, your weekly salary is $384.61 and an 18 week job hunt will cost you $6,992.98.

If you are looking for a job with a $50,000 salary, your weekly salary is $961.54 and an 18 week job hunt costs you $17,307.69.

If you are hoping for a $100,000 salary, your weekly salary is $1,923.08 and an 18 week job hunt costs you $34,615.38.

Many readers of our blog are in the $150K-$200K plus range. What’s the cost of your job search moving from a traditional 6 months out to 12-18 months?

Here’s the comment I wrote to Miriam’s Blog posting:

Excellent point about the cost of an extended job search. Most of the candidates I work with are significantly north of $150,000-$200,000 in annual income. Imagine the cost of a search that has gone from a traditional 6 months and is now approaching 12-18 months.

Here’s the irony: We provide many good products and services, like you and other gurus/experts in this field. Yet, my experience is that the vast majority of managerial and executive candidates would rather flounder around for 12-18 months at the cost of $150K-$200K instead of investing $29, $59, $99 in a proven validated product/service that will take months off their job search.

I realize folks who are out of work don’t want to spend money unnecessarily. However, like most things in life you’ve got to make a few key investments and spend a little money to make money. Most candidates we encounter have no clue what to do in an effective job search – and they’re trying the same strategies which may have worked 8 – 10 -15 years ago. Whether it’s our products/services, yours, another well-known expert – my recommendation would be for job seekers to become masters of the job search process. To do that requires purchasing audio, video, kits, courses, books, and workbooks. On top of all that great content is an extraordinary amount of FREE resources which few people take advantage of.

I just wrote a recent article on my blog about mastering the job search. My partner Brad and I will be discussing this idea in our weekly radio show on Monday.

Barry

P.S.: On Monday in our Radio Show we will release our long awaited Self-Assessment Scorecard to determine if your Job Search Plan is adequate to complete a quick and effective job search.

Job Search Mistake #1: Not Having a Systematic Approach to Conducting a Job Search

Is your job search systematic or more dependent on luck?

Many candidates approach a job search “willy-nilly”. The approach goes something like this “I’ll tell my friends I’m looking for a job, I’ll call the 3 recruiters I know and tell them to start circulating my resumes, I’ll dust off my old resume and update it for my last job, I’ll sit down tonight and look a few job boards to see what jobs are being advertised.”

After 25 years of executive search, over 1000 search assignments, and beyond 100,000 candidate interviews, I can guarantee that “willy-nilly” approach to your job search is a recipe for disaster. Unless luck intervenes, you’ll probably fall victim to one of two unfortunate job search failure scenarios:

Job Search Failure Scenario #1: You’ll take 2X-3X longer to conduct a job search than is necessary. If the average time to conduct a job search for your level of position is 4 months – it will probably take 8-12 months. Imagine the savings if you could knock a few months off your job search.

Job Search Failure Scenario #2: You’ll take a job that is not a good fit out of desperation and lack of clear thinking and planning about what is the right role for you. This job search scenario will force you into what we term is the “Circle of Transition”. You can read more about the Circle of Transition in our blog post on this subject and download a visual representation of this depressing cycle many individuals fall into during their career and from which they cannot escape.

A systematic plan requires the ability to conduct effective job search preparation, develop a compelling resume through a personal success profile, prepare to win every phone interview and face-to-face interview, master networking, and create a powerful personal brand that makes you visible to recruiters, human resources, and hiring managers.

We’ve developed a FREE Job Search Planning Self-Assessment Tool to determine if your job search is systematic or if it’s “willy-nilly”. This tool can help you restart a stalled job search, get your job search off to a rapid start, and most importantly, help you to reduce by half the time it normally takes to complete an effective job hunt for an ideal opportunity.

This FREE Job Search Planning Assessment takes our 25 year mountain of research across every dimension of job hunting and walks you through the steps of our Career Success Methodology -  a deeply researched and validated systematic job search system.

The FREE Assessment will be made available within the next 24-48 hours only to those who are members of our LinkedIn Job Search Discussion Group. This is an exclusive offer to the 2,000 plus members of our Discussion Group. You can join the group by clicking here.

By the way – as an added bonus, we have also developed a FREE Assessment to determine if your LinkedIn Profile is effective in making you visible to recruiters, human resources, and hiring managers. This FREE LinkedIn Profile Assessment is also available through membership in our LinkedIn Job Search Discussion Group. You’ll see it immediately upon joining as one of the featured discussions.

Our Job Search Home Study Course takes the Career Success Methodology and presents it through a comprehensive workbook, templates, and audio programs. After completing the Job Search Home Study Course, you should be able to dramatically reduce the time it will take to find a great opportunity. If you’re not happy with the course, use our guarantee to return it at no obligation.

Barry

Mastering Your Job Search – Radio Show

We discussed how to master your job search in our weekly Internet Radio Talk Show on LATalkRadio.com. We’ve posted the audio file on our website in the FREE Audio Library at http://www.impacthiringsolutions.com/index.php/candidates/free-resources/free-audio-programs

If you can master your job search by becoming an expert at resume writing, interview preparation, job search personal branding, and job networking, you have the opportunity like thousands of other candidates to dramatically reduce the time it takes to find a new job.

Thousands of candidates who have employed the simple, but effective strategies of our Career Success Methodology, have reduced their job hunting time by 30%, 40%, and as much as 50%.

One of the first steps in mastering your job search is to uncover all the best practices known in the core areas of conducting a job search, such as developing a job search plan, preparing a resume, interview preparation, job networking, and job search personal branding.

If you would like to immediately reduce the amount of time it takes to complete your job search, get a copy of  our popular job search book. You can download it right now at http://www.impacthiringsolutions.com/index.php/candidates/candidate-products/not-the-position-i-accepted-

You’ll be working on mastering your job search within minutes.

There is no reason you need to conduct a prolonged job search – if you apply all the job search techniques we describe in our book, you’ll stun your peers by dramatically reducing the time it takes to land a great job.

The Barry and Brad Job Search Show

What Fish are In Your Networking Pond?

Let’s continue along my last post about fishing and networking. As you’ll recall, we were extending the wonderful post about fishing as a metaphor for job search networking that Anna Farmery from Buzz Networker had brought to our attention a few days ago.

One of the points that Anna raised was what kind of network are you looking for – or to continue our fishing metaphor – what type of fish should be in your network?

I’ll be so bold as to suggest that most of the fish in a job seeker’s network STINK!

It’s not that most networking contacts are bad people – but rather the network that a typical job seeker has assembled to help generate job leads and referrals is nothing short of useless in most cases. Brad and I take you through this introspective look at your network in our networking chapter in our book “This is NOT the Position I Accepted.”

One of the services that IMPACT Hiring Solutions provides is Job Search Networking Strategy and Coaching. Every day, Brad and I are immersed in reviewing the networks and networking activities of job seekers within our job search network (those that have participated in our tele-seminars and webinars, those who have downloaded our FREE Internet Radio Shows on conducting a Job Hunt, and those who participate in our LinkedIn Discussion Group for conducting an effective Job Search.

Although I have not yet quantified the data (do you sense another survey/research project coming on?), I’d surmise that less than 5% of the networks most candidates are using – are useless and yield very little in terms of job leads and referrals.

Why?

It’s because you have the wrong fish in your network. As a candidate involved in a job hunt, you need four classes of fish to have an effective network that can generate an abundance of job leads and referrals.

The four classes of fish (network contacts) are:

1. Hiring Managers who might potentially hire you for a position
2. Contacts who would know the hiring manager (peers competing for a similar position and peers of the hiring manager)
3. Recruiters who fill the positions you want
4. Personal Service Providers (lawyers, benefit consultants, CPAs, construction company project managers, landscape service businesses, leasing agents, etc.) The key to having these folks in your network is the ones who are “trusted advisors to their clients” (more about becoming a trusted advisor in a future post).

If you can assemble a network of individuals balanced among the 4 classes of fish we’ve defined, you’ll begin within 3-6 months to generate more job leads and referrals than you can handle. It goes without saying that once you’ve pulled all your fish together, you’ve still got to do all the little things that comprise best practices in networking activities.

Pulling together the “right” job search network is only the first step in reducing the time it takes to conduct a job hunt in half. This is the core theme of our entire Job Search approach: The Career Success Methodology – Cutting your job hunting transition time in half!

Thousands of job seekers have shared their success stories with us that by following the Career Success Methodology they’ve reduced the time it takes to find a job by 50% or more compared to their peers conducting a similar job search.

Having the right contacts in your network who can deliver an abundance of job leads and referrals is only one important element of the disciplined job search approach found in the Career Success Methodology.

Barry

Is Fishing like Job Search Networking?

Anna Farmery of the Buzz Networker put up a blog post the other day titled “Why Networking is like Fishing” that should serve as an important reminder to those conducting a job search.

Networking for Candidates

The funny thing about this title is that it is the opposing strategy for job seekers of the technique we teach in our “You’re NOT the Person I Hired” workshop for hiring executives and managers. We teach that you must be able to “fish in deep waters” to attract the best talent. Posting onto the various job boards a job description that is masquerading as an ad is rarely an effective strategy for finding great talent.

If the best technique to be found by recruiters and hiring managers is networking and the best technique to find great talent is through networking – the intersection of these two overlapping strategies by candidates and recruiters/hiring managers should result in great matches.

Seems obvious – right?

Why doesn’t it work most of the time?

Job Search Networking – Fact or Fiction

It doesn’t work because most candidates do a terrible job of networking, personal branding, and positioning themselves to be found. Most recruiters/hiring managers do a terrible job networking by fishing in the deepest ends of the pool for great talent.

So what really happens in most hiring situations? The recruiters/hiring managers revert back to pre-historic approaches to finding candidates by running ads and candidates devote the vast majority of their job search to responding to job ads. Is there any wonder why top talent fails to find great opportunities and companies fail over and over to bring top talent to their doorstep?

Brad and I will be releasing over the next week or two a self-assessment for you to determine if you’re networking plan needs a major check-up. Stay tuned for this release. Our surveys and research within our job search network on LinkedIn (which you can join by clicking here) indicate that less than 20% of executive and managerial candidates have an effective networking plan.

Here are a few questions to be thinking about while you await the release of our networking plan self-assessment tool:

1. Do you have a written networking plan?
2. What do you believe are the top 5 best practices in a networking plan of action?
3. Have you ever seen a formal networking plan with action steps, metrics, objectives, and tasks?
4. If you develop plans for projects at work – why wouldn’t you do it for your job search?
5. Can you list the top 20 articles/blog postings/content/books and other audio/video related content on job search networking that you’ve read within the last week and have taken 1-2 ideas from to incorporate into your job search.

Are these tough questions? Most candidates we’ve surveyed wouldn’t be able to answer them. If you can’t, your probably are facing a major need for a networking check-up OR the alternative is a prolonged period of unemployment that could have easily been cut in half.

Resources for Developing a Networking Plan

1. In our Book, “This is NOT the Position I Accepted”, we dedicate an entire chapter to the concept of Job Search Networking.
2. In our Job Search Home Study Kit, we have exercises, templates, and guidelines for developing a powerful networking plan that could help reduce the time it takes for you to find a job by at least 50%.
3. Brad and I have talked about networking numerous times – both about job search networking on-line and off-line – in our weekly Internet Radio Talk Show on LATalkRadio. We’ve taken all our Radio Show Broadcasts and put them in an audio archive for you to listen to and download.
4. If you’re in need of a “Networking Check-Up” for your job search, be sure to check out our Networking Strategic Plan Coaching to get an immediate boost over your competition.

Barry

Having A Job Search Plan

Having a written and comprehensive job search plan is one of the most critical components of a job search. In today’s market you will rarely get a position without one. Your plan must include both off-line and on-networks. This show discusses in great detail exactly why you need a plan, what a plan should be and how to leverage the plan. If you are new to the job search, understanding the importance leveraging the internet is the most important issue  to grasp. Is your Linkedin profile up to date, is your resume searchable on Google and how are you active in groups.
You need a job search plan and this show is the place to start.