Posts tagged: Personal Branding Mistakes

Don’t Be the One! How is your job search like playing a high school sport?

Who is coaching you and holding you accountable in your job search?

You’re probably wondering what your job search effectiveness has to do with high school basketball. It’s the start of the basketball season in California – be ready for lots of my corny basketball metaphors.

We have a saying on our Girls HS Basketball Team that goes like this “DON’T BE THE ONE!” This mantra we use in coaching basketball can be extended into an effective job search.

In our basketball program it means: don’t be the one that makes everyone else run more lines, do more push-ups, stay for an hour longer, or any other consequence for not living up to the expectations of the coaches.

Each of our 30 girls hold each other accountable to a higher level of standards (they hate to run). No one slacks off, cheats on drills, or pretends they are working hard. The peer pressure is intense – no one wants to prolong practice or do unnecessary work.

Many readers of our blog have probably played a high school sport. You know how the peer pressure and accountability works. However, you’re not in high school anymore. You can’t rely on your teammates. Who is holding you accountable right now to a higher set of expectations in your job search and forcing you to accept some form of a consequence for not meeting them?

I’ve been at this game (job search) for a quarter of century – I know it’s tough to conduct a job search. It’s painful, humiliating, and it requires you to do things most people just plain don’t enjoy – like networking, attending events, and asking for help.

If you are at a senior manager to executive level and not using a job search coach to hold you accountable, you could be taking 2X-3X longer to complete your job search. A good job search coaching program will keep you focused, hold you accountable, and open your eyes to job search opportunities that you may never have considered.

Are you the one who is procrastinating, not sending out regular emails/letters to your contacts, building your network with the right people, and preparing properly for interviews? You don’t belong to a team – it’s just you – so there is no peer pressure to hold you accountable. Should you be using a job search coach to help you reduce your job search by 20% – 30% – 50% compared to the length of time it’s taking your peer group?

Who’s coaching you and holding you accountable? One of the services we provide is a job search coaching program intended to leverage every available resource to help you reduce the time it takes to find a new job. Whether you use our service, or you pick another – the key is to improve the effectiveness of your job search through a job search expert.

Although I am a little biased toward our own job search coaching program, there are a number of outstanding coaches out there – many of whom I’ve referenced in our blog. Don’t procrastinate another day – find a job search coach and start reducing the time it takes to find a great job.

I wouldn’t begin to install new plumbing, code my own website, fix my own car – you get the idea.

Why would you consider “going it alone” in your job search?

This “I can do it myself approach” is what leads most candidates into a depressing cycle of not being able to conduct an effective quick job search that lands a great opportunity. Instead, for most their job search is a prolonged, cathartic, painful, protracted battle of walking a thin line between procrastination and seeing their savings rapidly evaporate.

Imagine for a moment if you could reduce the time it takes to find a new job by 1 month, 2 months, or 6 months. How much of your savings could you avoid spending if you could reduce the time it takes to complete a successful job search?

We have developed a structured process for conducting a job search. The process is called the Career Success Methodology. Thousands of candidates have applied this process to dramatically reduce the time it takes to find a new job. We have a wide range of products to reduce the time it takes to complete a job search, services to reduce your job search, and best of all – a wealth of free audio programs, templates, and other tools.

Start down the path of taking time out of your job search by downloading our FREE Job Search Plan Self-Assessment to determine if you are conducting an effective job search.

Barry

P.S.: Don’t forget to join our LinkedIn Job Search Discussion Group

Your Job Search Effectiveness is Predetermined

Can you predict your job search success in the future based on what you are doing right now?

Liz Lynch, one of the foremost experts on networking, is a guest blogger on The Personal Branding Blog. A few days ago, Liz posted a blog titled “Prep for the Future with Lessons From the Present

Liz wrote about why some job seekers might be falling short in their job search — and by extension – their career. Many candidates fall into what we call the “Circle of Transition” which is a difficult cycle to break where one jumps from one job to the next without an active management of their career. Frequently, they find themselves at the mercy of arbitrary management, poor job choices, and the economy.

Her recommendations, especially around building your contacts throughout your career is advice all job seekers should take to heart. It’s the focus of one of my favorite authors, Harvey MacKay, who wrote a book called “Dig Your Well Before You’re Thirsty” – a profound recommendation for job seekers – most of whom violate this basic idea.

The Job Search you are conducting right now is predetermined NOT by what you are doing right now, but what you’ve done over the last 2, 5, 10 years to prepare for this moment.

Imagine looking into the crystal ball and easily predicting how your job search and career will fare in the coming years. Liz suggests what you do now in your job, skill development, network creation, building industry relationships, is the primary element of success in your future job search. The economy will once again sour in 5, 10, or 15 years. Will you be ready or will you be a victim of the Circle of Transition.

Why do so few job seekers consider that job search and career management are efforts, tasks, and processes successful people engage in continuously (even when they have a good job) compared to those caught up in the circle of transition who only consider tasks related to job search and career management when they need a job.

Will you be the one out of work for 18 months again, or will you quickly land on your feet within months of being laid off with a great new opportunity?

Learn more about the dangers of falling victim to the dreaded “Circle of Transition”. Download our FREE Graphic Representation of the “Circle of Transition” or listen to our FREE Radio Show Broadcast.

Barry

P.S.: Don’t forget to join our LinkedIn Job Search Discussion Group and join in the conversation on how to avoid falling victim to the “Circle of Transition”

photo credit ben hayes

Job Search: On-line vs. In-Person 1st Impressions

Job Search Effectiveness: On-line Job Search vs. In-Person First Impressions

Chad Levitt, a guest blogger at Dan Schwabel’s Personal Branding Blog posted a blog a few days ago titled “What is Your Digital First Impression?” Chad claimed that making a digital first impression was very similar to making a personal first impression. He inferred in the blog posting that when people are searching for you on google, those first few links that come back are your first impression.

By the way, Chad is an extraordinary authority figure on personal branding, particularly in networking and sales. His own blog at The New Sales Economy Blog is one of my favorite.

No disrespect intended, but I think Chad may have defined digital first impressions a little too narrow.

In a personal meeting, you typically have one chance to make a good first impression. Blow it – and it’s over. Rarely will you have another opportunity.

On-line, first impressions are radically different. Not only are your first impressions scattered across a wide array of sites, such as LinkedIn, Google, Facebook, forums, discussion groups, Twitter, and many other indexed sites/comments.

Not only is your first impression scattered across a wide variety of sites as compared to a one-time event in person, you also have the ability to constantly improve, manage, build, develop, and evolve your first impression on-line. What appears today in a Google Search is NOT what has to appear next week.

The major question is: are you continuously working on your digital first impression so that you can be “found” by buyers, hiring managers, senior executives, recruiters, and human resources?

Let’s tackle one small area of starting to more effectively manage your digital first impressions: A few months ago, we posted on our website an 8-point Success Matrix to evaluate the effectiveness of your LinkedIn Profile. The scorecard was intended to determine if your LinkedIn profile was strong enough to let you be found by hiring managers, recruiters, and human resources.

Our research around the use of LinkedIn as a Personal Branding Tool and for Job Search 1st Impressions was depressing. Less than 10% of those who took the challenge to assess their LinkedIn Profile using our Scorecard met the minimum standard for effectiveness.

If you would like to gain a deeper understanding if your LinkedIn Profile can be more effective in helping you to be “found”, download the LinkedIn Profile Self-Assessment.

Barry

Join our LinkedIn Discussion Group where we release first all our new tools, templates, and advanced self-assessments.

Why is building a job search network worthless?

Effective Job Search through best practices in job search networking

Building a job search network is usually worthless since that is the end goal for most people. Contrary to popular opinion, size does not matter (at least initially). The most important goal of networking is engagement.

Regardless of whether you build your network on-line or off-line, you still need to provide value to your network. Keith Ferrazzi, Author and Blogger at “Who’s Got Your Back” writes in a recent blog posting about the need to be organized to “ping” your network.

Who do you want to communicate with? How often? What will you provide to your network?

The heart of any effective job search networking is to show your network you are a valuable member of their network. How do you do this? You do it through constant engagement.

Do you conduct drip-nurturing with your most important contacts to stay in front on them and have a “top of mind presence”? How often do you call, send interesting articles, provide links to good information, and focus on their specific needs?

Are you a connector in your network, constantly looking for ways to put people together that is mutually beneficial. Do you get constant requests to be connected with others in your network?

Can you publish information (such as through a blog) that your network might find valuable?

Once you take care of engaging with your job search network, you’ll be stunned at the abundance of job leads, referrals and opportunities that drop through the network into your lap. One of the most frequent complaints I hear from job seekers is “I have a large network, but I don’t get any leads – it doesn’t seem like it’s worth it to build a network”. Remember – the operative word is not building – it’s engaging!

Discover if your effective in your job search networking – both in traditional off-line networking activities and in on-line social media networking – to generate an abundance of job search leads, referrals and offers by downloading our Job Search Planning Scorecard. This FREE tool will help you focus on the most important steps to take in your job search, not just in job search networking, but across every dimension of your job hunt.

Barry

P.S.: Be sure to download some the archived radio show broadcasts on networking that Brad and I have posted to our FREE Job Search Audio Library.

Job Search Plan Self-Assessment Scorecard – NOW Available – FREE

Effective Job Search - Are you ready to take time off in the race to finish your job search?

Are you ready to start conducting an EFFECTIVE JOB SEARCH?

Are you ready to take time off in the race to finish your job search?

As promised, Brad I committed to release our long-awaited, deeply researched, field-tested, and validated FREE Job Search Plan Self-Assessment Scorecard.

You can download the Job Search Plan Self-Assessment Scorecard and tool by joining our LinkedIn Job Search Discussion Group. We apologize about this two step process. However, Brad I have made the commitment to our job search community to release all new scorecards, self-assessment tools, templates, and other FREE Job Search Resources into our LinkedIn Job Search Discussion Group first.

We’ve worked very hard over the last few months to put together a FREE simple scorecard and tool that can make a dramatic difference in your job search.

If you take this self-assessment and work very hard to improve your scores from “0” or “1” into the “2” and “3” levels, you’ll be able to significantly reduce the time it takes to complete an effective job search.

Not only will this scorecard help you in overcoming the Top Ten Job Search Mistakes, but it will also help you in your job search by reducing the time it takes to find a great opportunity.

Here’s a great example: If you’re an executive and the average time in this poor job market is 9-12 months to find a new executive level position, this Job Search Plan Self-Assessment Scorecard will help you cut in half the time it should take to find a new job. Imagine saving $30,000-$60,000 in reducing your job hunting time by conducting a more effective job search.

Join Brad and I on our Weekly Internet Radio Talk Show this coming Monday – August 31st – 11-noon PST on LATalkRadio. We’ll be talking about how to overcome the Top Ten Job Search Mistakes and Errors by using our new FREE Job Search Plan Self-Assessment Scorecard.

Barry

P.S.: We look forward to your comments, ideas, and thoughts in our LinkedIn Job Search Discussion Group. How might we improve this scorecard in a future revision? What insights about your job search effectiveness did you gain after spending a few minutes taking the assessment? After you take the assessment, what’s your specific plan to improve your job search?

Is Your Fear of Networking Leading to Job Search Mistakes?

Is your job search network leading to job search failure - learn how to overcome the most common job search networking mistakes and errors

Job Search Mistakes and Errors – Classic Example


The Wall Street Journal Laid-Off and Looking Blog just posted a great story profiling F. Ellen Whaley, an out-of-work introverted executive fearful of rebuilding her network.

The example could be a poster child for the classic job search mistakes and errors facing most executives and senior managers when they begin their job search. Read the full article here.

Here was my response to the example posted on this blog regarding ineffective networking as one of the key job search mistakes and errors made by those starting or stalled in a job hunt:


Great example of not considering the value of networking while working. The vast majority of candidates we work with in our Executive Search Practice come to us with a woefully inadequate network to begin their job search. Most have no idea where to start in using social media as a tool in leveraging networking.

Like the commercials about loans, the time to do it is when you don’t need it. Networking should be something you do through-out your entire career so when you need it – it’s there for you. When senior managers and executives start networking for their job search, it can take a minimum of 6 months to establish an effective network that will begin to generate an abundance of job referrals and leads.

My partner and I host a weekly internet radio talk show on job search on LATalkRadio.com at 11-noon PST. This show and the FREE archived broadcasts on our website dealing with job search networking and LinkedIn are some of our most popular downloads. A month ago we posted a FREE scorecard (available to members of our LinkedIn Job Search Discussion Group – join the group and get the FREE Scorecard) to assess the effectiveness of your LinkedIn Profile for Job Search – the response has been overwhelming.

Interesting side note: of over 2000 job search candidates that have shared their Linkedin Profile Assessments with us, less than 10% meet a minimum standard for using the tools LinkedIn provides for effective job search networking and personal branding.

If you’re an executive and trying to figure out why your job search is a failure, stalled, or ineffective, you might not need to look any further than your network itself and the activities surrounding it. A weak network and lack of classic “old-school” networking disciplined methods will cause your job search to go from 6 months to 12-18 months.

Barry

P.S.: On Monday Brad and I will be discussing on our radio show at LATalkRadio.com 11-noon The Top Ten Job Search Mistakes and Errors and the use of a brand new FREE Assessment Tool covering your entire job search – within minutes you’ll be able to discover do you have a job search headed for a downward death spiral or will you quickly being to generate an abundance of job search leads, referrals, and offers.

P.P.S.: We’ll post the link to download the new Job Search Plan Assessment Tool exclusively into our LinkedIn Job Search Discussion Group on Sunday prior to the Radio Show Discussion.

What if Your Job Search takes 2X-3X longer than expected?

hourglass_sand_pouring_man_hg_wht

Amazing how time keeps marching forward in your job search like the sand through an hour glass. Every day, week, and month not spent conducting an effective job search drains your wallet and puts an unbearable level of pressure on your job hunting activities.

Miriam Salpeter, who writes a blog at Keppie Careers,  recently posted an article titled “What’s the Cost of Being Unemployed?”  Great article.  Miriam gave a few good examples:


If you expect a $20,000 salary, your weekly salary is $384.61 and an 18 week job hunt will cost you $6,992.98.

If you are looking for a job with a $50,000 salary, your weekly salary is $961.54 and an 18 week job hunt costs you $17,307.69.

If you are hoping for a $100,000 salary, your weekly salary is $1,923.08 and an 18 week job hunt costs you $34,615.38.


Many readers of our blog are in the $150K-$200K plus range. What’s the cost of your job search moving from a traditional 6 months out to 12-18 months?

Here’s the comment I wrote to Miriam’s Blog posting:


Excellent point about the cost of an extended job search. Most of the candidates I work with are significantly north of $150,000-$200,000 in annual income. Imagine the cost of a search that has gone from a traditional 6 months and is now approaching 12-18 months.

Here’s the irony: We provide many good products and services, like you and other gurus/experts in this field. Yet, my experience is that the vast majority of managerial and executive candidates would rather flounder around for 12-18 months at the cost of $150K-$200K instead of investing $29, $59, $99 in a proven validated product/service that will take months off their job search.

I realize folks who are out of work don’t want to spend money unnecessarily. However, like most things in life you’ve got to make a few key investments and spend a little money to make money. Most candidates we encounter have no clue what to do in an effective job search – and they’re trying the same strategies which may have worked 8 – 10 -15 years ago. Whether it’s our products/services, yours, another well-known expert – my recommendation would be for job seekers to become masters of the job search process. To do that requires purchasing audio, video, kits, courses, books, and workbooks. On top of all that great content is an extraordinary amount of FREE resources which few people take advantage of.

I just wrote a recent article on my blog about mastering the job search. My partner Brad and I will be discussing this idea in our weekly radio show on Monday.

Barry

P.S.: On Monday in our Radio Show we will release our long awaited Self-Assessment Scorecard to determine if your Job Search Plan is adequate to complete a quick and effective job search.

Get Ready for the launch of our FREE Tool for a Self-Assessment of your Job Search Plan

Learn how our Job Search Planning Self-Assessment Tool can help you to conduct an effective job search

On Monday at 11 AM PDT in our Weekly Internet Radio Talk Show on LATalkRadio.com, Brad and I will discuss, launch, and describe in detail one of the most powerful tools you’ll probably ever use in your job search planning and preparation.

This Self-Assessment we’ve developed will become one of the most important tools in your entire job search toolkit. You’ll take it at frequent intervals and refer to it constantly in tweaking your job search for exceptional results

I know those are very bold statements. However, Brad and I are very excited about this tool. We’ve been working on it for quite some time. We’ve “field-tested” it with hundreds of candidates – revising, adjusting, and modifying it based on their feedback. We’ve validated over a 3-6 month period that the Job Search Plan Self-Assessment Tool can dramatically reduce the time it takes to find a new job. In some cases, candidates have reduced their job search by 50% or more from the average timeframe most candidates will take at their level.

The Job Search Plan Self-Assessment Tool follows the structure of our Career Success Methodology, described in great detail in our recent book titled “This is NOT the Position I Accepted” and expanded upon in our Job Search Home Study Course.

If you follow our Career Success Methodology — which is the ONLY systematic approach to conducting a job search that has been deeply researched, field-tested with live candidates, and validated for success – you’ll significantly reduce the time it takes to complete your job search.

There are lots of experts out there – resume writers, interview coaches, personal branding experts, job board consultants – however, none of them bring an integrated approach and systematic methodology to the process of conducting a job search.

The Career Success Methodology starts with Day One of your Job Search and takes you through every step of the process to the end-point of negotiating your expectations, resources, compensation, benefits, and long-term opportunity.

If you take this Job Search Plan Self-Assessment, even if you don’t invest or agree with our Career Success Methodology, you’ll still be able to identify the key areas in your job search which still require significant work and improvement.

After just a few minutes, the scoring will reveal why your job search is taking too long, why your job search is stalled, or why your job search is NOT generating the level of job leads, referrals, interviews, and offers you wish you could obtain. Most of these problems stem from making the same job search mistakes over and over again.

Join us Monday on LATalkRadio.com at 11 AM PDT to discuss, comment, and share your insights from the Job Search Plan Assessment Tool. We’ll provide the link to the tool in our LINKEDIN Discussion Group by Monday morning at 8 AM PDT so you’ll have an opportunity to score yourself prior to joining us for the radio show.

In the Radio Show, Brad and I will talk about how the Job Search Plan Self-Assessment Tool will help you overcome the most common Top Ten Job Search Mistakes. We’ll walk you through each of the main scoring categories and talk about steps to improve your job search and reduce the time it takes to find a great opportunity.

Barry

P.S. Join our LinkedIn Job Search Discussion Group for one of the fastest growing and vibrant job search discussion groups on the Internet

Job Search Mistake #1: Not Having a Systematic Approach to Conducting a Job Search

Metaphor for most job searches which are more dependent on luck than a systematic plan


Is your job search systematic or more dependent on luck?

Many candidates approach a job search “willy-nilly”. The approach goes something like this “I’ll tell my friends I’m looking for a job, I’ll call the 3 recruiters I know and tell them to start circulating my resumes, I’ll dust off my old resume and update it for my last job, I’ll sit down tonight and look a few job boards to see what jobs are being advertised.”

After 25 years of executive search, over 1000 search assignments, and beyond 100,000 candidate interviews, I can guarantee that “willy-nilly” approach to your job search is a recipe for disaster. Unless luck intervenes, you’ll probably fall victim to one of two unfortunate job search failure scenarios:

Job Search Failure Scenario #1: You’ll take 2X-3X longer to conduct a job search than is necessary. If the average time to conduct a job search for your level of position is 4 months – it will probably take 8-12 months. Imagine the savings if you could knock a few months off your job search.

Job Search Failure Scenario #2: You’ll take a job that is not a good fit out of desperation and lack of clear thinking and planning about what is the right role for you. This job search scenario will force you into what we term is the “Circle of Transition”. You can read more about the Circle of Transition in our blog post on this subject and download a visual representation of this depressing cycle many individuals fall into during their career and from which they cannot escape.

A systematic plan requires the ability to conduct effective job search preparation, develop a compelling resume through a personal success profile, prepare to win every phone interview and face-to-face interview, master networking, and create a powerful personal brand that makes you visible to recruiters, human resources, and hiring managers.

We’ve developed a FREE Job Search Planning Self-Assessment Tool to determine if your job search is systematic or if it’s “willy-nilly”. This tool can help you restart a stalled job search, get your job search off to a rapid start, and most importantly, help you to reduce by half the time it normally takes to complete an effective job hunt for an ideal opportunity.

This FREE Job Search Planning Assessment takes our 25 year mountain of research across every dimension of job hunting and walks you through the steps of our Career Success Methodology –  a deeply researched and validated systematic job search system.

The FREE Assessment will be made available within the next 24-48 hours only to those who are members of our LinkedIn Job Search Discussion Group. This is an exclusive offer to the 2,000 plus members of our Discussion Group. You can join the group by clicking here.

By the way – as an added bonus, we have also developed a FREE Assessment to determine if your LinkedIn Profile is effective in making you visible to recruiters, human resources, and hiring managers. This FREE LinkedIn Profile Assessment is also available through membership in our LinkedIn Job Search Discussion Group. You’ll see it immediately upon joining as one of the featured discussions.

Our Job Search Home Study Course takes the Career Success Methodology and presents it through a comprehensive workbook, templates, and audio programs. After completing the Job Search Home Study Course, you should be able to dramatically reduce the time it will take to find a great opportunity. If you’re not happy with the course, use our guarantee to return it at no obligation.

Barry

IMPACT Hiring Solutions Weekly Job Search Blog Round-up: August 22, 2009

The IMPACT Hiring Solutions Weekly Job Search Blog Round-up

In case you missed some of the individual blog postings this week, here’s a round-up of some of the more popular posts Brad and I wrote for the Job Search Blog:

It’s Okay to Swear in the Interview: Learn the secrets of a structured response to every interview question. Follow this format in responding to interview questions and hiring managers will move away from box checking to engaging with you in a conversation and dialogue about the job.

Your LinkedIn Profile as a Multi-media Expansion of Your Resume: LinkedIn provides a wealth of tools for job seekers for personal branding, networking, self-promotion. Are you using all these tools to become visible to recruiters, human resources, and hiring managers?

Keyword Searches in Resumes: You might think you’re perfect for a job – but hiring managers would disagree after reviewing your resume. By not focusing on the proper key words – are missing out on job opportunities?

Honesty + Guts Works in the Interview: Can you look a hiring manager in the eye and challenge them in the interview if you disagree with their expectations or perspective. Are you praying things might be different when you join the company. The interview is the time for honest and direct dialogue without being confrontational.

Brad and I wish you much success in your job search in the coming week.

Barry