Posts tagged: Personal Branding

Why is building a job search network worthless?

Effective Job Search through best practices in job search networking

Building a job search network is usually worthless since that is the end goal for most people. Contrary to popular opinion, size does not matter (at least initially). The most important goal of networking is engagement.

Regardless of whether you build your network on-line or off-line, you still need to provide value to your network. Keith Ferrazzi, Author and Blogger at “Who’s Got Your Back” writes in a recent blog posting about the need to be organized to “ping” your network.

Who do you want to communicate with? How often? What will you provide to your network?

The heart of any effective job search networking is to show your network you are a valuable member of their network. How do you do this? You do it through constant engagement.

Do you conduct drip-nurturing with your most important contacts to stay in front on them and have a “top of mind presence”? How often do you call, send interesting articles, provide links to good information, and focus on their specific needs?

Are you a connector in your network, constantly looking for ways to put people together that is mutually beneficial. Do you get constant requests to be connected with others in your network?

Can you publish information (such as through a blog) that your network might find valuable?

Once you take care of engaging with your job search network, you’ll be stunned at the abundance of job leads, referrals and opportunities that drop through the network into your lap. One of the most frequent complaints I hear from job seekers is “I have a large network, but I don’t get any leads – it doesn’t seem like it’s worth it to build a network”. Remember – the operative word is not building – it’s engaging!

Discover if your effective in your job search networking – both in traditional off-line networking activities and in on-line social media networking – to generate an abundance of job search leads, referrals and offers by downloading our Job Search Planning Scorecard. This FREE tool will help you focus on the most important steps to take in your job search, not just in job search networking, but across every dimension of your job hunt.

Barry

P.S.: Be sure to download some the archived radio show broadcasts on networking that Brad and I have posted to our FREE Job Search Audio Library.

6 Reasons Why LinkedIn Is So Critical In A Job Search

A candidate recently asked me, “How do I find a hiring manager in a large company like Microsoft?” There are a lot of ways to do this but one of the easiest and best is using LinkedIn. When I recommended this to the candidate he completely agreed, however, the problem was he only had about 60 connections. Too few to be effective.

So often I speak with candidates that just don’t understand the value of LinkedIn as a job search tool. We constantly are sent invitations to join someone’s network only to find after months of searching they are just now starting build a LinkedIn network. You should consider building your LinkedIn networking all the time. NOT JUST WHEN IN A JOB SEARCH.

Some benefits to a large LinkedIn database of contacts:

  1. People can find you. The more people at the second and third degrees of separation the more times you will show up in a search. For example, I have around 500 contacts. However, I am linked to over 5 million people on LinkedIn. When I search for a candidate that is a huge database.
  2. LinkedIn will eliminate the need for resume databases on Ladders, Monster, Careerbuilder and other job boards. This is because it costs on average between 5,000 and 10,000 dollars to have access to these resume databases. LinkedIn is free. Why would a recruiter or any company pay that when we can use LinkedIn for free.
  3. Resumes databases by the job boards are not pick up by Google or any search engine. These are the ones you want to make sure you show up on. LinkedIn is and you can even improve your search results for as little as $25 a month. (See prior blog article SEO Your Search On Google)
  4. It helps you find the people you want an introduction to. This is very powerful. I have helped numerous people with introductions as a result of LinkedIn. On a weekly basis I receive requests indicating they found a person in my connections and would I make an introduction. I always agree.
  5. Even when working this is a great tool for resources, customer contacts and introductions, references, service providers and even potential hires for you or your company.
  6. On a personal basis it is a great way to stay in-touch with friends, colleagues, prior employees and networking contacts. When you update your profile they will get a notice and likewise when they update theirs.

Work hard at building your connections. Make every effort to reach that magic 500+. If you use Outlook download the LinkedIn tool bar. It makes inviting people very easy.

There are many more positives to building your LinkedIn network than there are negatives. Many have resisted. I believe this recession has proven to be good thing for everyone’s network.

If you have other ideas share them by adding a comment. Lets help everyone build a strong network.

A good way to start is building a network is making sure your profile is complete. If it isn’t start there and then begin expanding your contacts. Don’t miss the opportunity to get a high ranking on Google.

You can download for free our “8 Matrix LinkedIn Profile Assessment” tool.

Our complete job search home study course the, “Career Success Factor Methodology” is a comprehensive resource that covers all 5 steps in an effective job search. You can review the complete system for just $14.95. We will even pay the shipping and to ensure your success include in a copy of our job search workbook. To review the Career Success Factor Methodology CLICK HERE.

Job Search Plan Self-Assessment Scorecard – NOW Available – FREE

Effective Job Search - Are you ready to take time off in the race to finish your job search?

Are you ready to start conducting an EFFECTIVE JOB SEARCH?

Are you ready to take time off in the race to finish your job search?

As promised, Brad I committed to release our long-awaited, deeply researched, field-tested, and validated FREE Job Search Plan Self-Assessment Scorecard.

You can download the Job Search Plan Self-Assessment Scorecard and tool by joining our LinkedIn Job Search Discussion Group. We apologize about this two step process. However, Brad I have made the commitment to our job search community to release all new scorecards, self-assessment tools, templates, and other FREE Job Search Resources into our LinkedIn Job Search Discussion Group first.

We’ve worked very hard over the last few months to put together a FREE simple scorecard and tool that can make a dramatic difference in your job search.

If you take this self-assessment and work very hard to improve your scores from “0” or “1” into the “2” and “3” levels, you’ll be able to significantly reduce the time it takes to complete an effective job search.

Not only will this scorecard help you in overcoming the Top Ten Job Search Mistakes, but it will also help you in your job search by reducing the time it takes to find a great opportunity.

Here’s a great example: If you’re an executive and the average time in this poor job market is 9-12 months to find a new executive level position, this Job Search Plan Self-Assessment Scorecard will help you cut in half the time it should take to find a new job. Imagine saving $30,000-$60,000 in reducing your job hunting time by conducting a more effective job search.

Join Brad and I on our Weekly Internet Radio Talk Show this coming Monday – August 31st – 11-noon PST on LATalkRadio. We’ll be talking about how to overcome the Top Ten Job Search Mistakes and Errors by using our new FREE Job Search Plan Self-Assessment Scorecard.

Barry

P.S.: We look forward to your comments, ideas, and thoughts in our LinkedIn Job Search Discussion Group. How might we improve this scorecard in a future revision? What insights about your job search effectiveness did you gain after spending a few minutes taking the assessment? After you take the assessment, what’s your specific plan to improve your job search?

Are You Difficult to Connect with on LinkedIn in Your Job Search?

Why hide and put a lock on your contact information on LinkedIn if you are conducting a job search? Recruiters and Hiring Managers will ignore you if it's too difficult to network with you on your job hunt.

Many candidates are obsessive about protecting the confidentiality of their contact information on LinkedIn when they are in a job search, even when they indicate on their LinkedIn Profile that they are open to career opportunities.

Why?

This doesn’t make any sense!

Here’s the sad part: Most recruiters, human resource professionals, and hiring managers will skip right by you on LinkedIn searches for candidates when recruiting if you make it too difficult to connect with you. When I do a search on LinkedIn for candidates in our Executive Search Practice, if you make it too hard to connect I’ll move on to the next candidate – I might sound a little harsh – regardless of how much you might be a perfect match – I just don’t have the time to play games or dig too deeply – particularly when there is lots of other great talent available.– I’ll define “too hard to connect” as the following:

  • You have no phone number on your LinkedIn Profile
  • You have no direct email on your LinkedIn Profile
  • You have not checked the settings for “open to career opportunities”
  • You have not checked the settings for “open networker”
  • Your group settings prevent me from sending you a direct message if we are in the same group

You could be missing out on great opportunities because of inappropriate fears of confidentiality or security. What’s the risk that someone has your cell number or email address when you’re looking for a job. At a minimum, what’s the risk in adding to your account the “open networker” designation so that recruiters and others do not have to use up their precious allotment of inmails?

I’ve had my phone number and email address on my LinkedIn Profile for years. I can count on one hand the number of solicitor calls and inappropriate emails from that contact information. It’s irrational to think you’ll be bombarded with solicitors and crank calls/emails. Take a risk and make yourself available – you’ll be amazed at the increase in the number of calls and emails you get when recruiters, human resource professionals, and hiring managers reach out to you when they are recruiting to fill an open job.

Take a look at my profile on LinkedIn as an example. I would also recommend joining our Discussion Group on LinkedIn and participating in the discussion regarding LinkedIn Profiles for your Job Search.

Barry

Is Fishing like Job Search Networking?

Is Your Job Search Networking similar to fishing in the shallow end or the deep end of the job market?

Anna Farmery of the Buzz Networker put up a blog post the other day titled “Why Networking is like Fishing” that should serve as an important reminder to those conducting a job search.

Networking for Candidates

The funny thing about this title is that it is the opposing strategy for job seekers of the technique we teach in our “You’re NOT the Person I Hired” workshop for hiring executives and managers. We teach that you must be able to “fish in deep waters” to attract the best talent. Posting onto the various job boards a job description that is masquerading as an ad is rarely an effective strategy for finding great talent.

If the best technique to be found by recruiters and hiring managers is networking and the best technique to find great talent is through networking – the intersection of these two overlapping strategies by candidates and recruiters/hiring managers should result in great matches.

Seems obvious – right?

Why doesn’t it work most of the time?

Job Search Networking – Fact or Fiction

It doesn’t work because most candidates do a terrible job of networking, personal branding, and positioning themselves to be found. Most recruiters/hiring managers do a terrible job networking by fishing in the deepest ends of the pool for great talent.

So what really happens in most hiring situations? The recruiters/hiring managers revert back to pre-historic approaches to finding candidates by running ads and candidates devote the vast majority of their job search to responding to job ads. Is there any wonder why top talent fails to find great opportunities and companies fail over and over to bring top talent to their doorstep?

Brad and I will be releasing over the next week or two a self-assessment for you to determine if you’re networking plan needs a major check-up. Stay tuned for this release. Our surveys and research within our job search network on LinkedIn (which you can join by clicking here) indicate that less than 20% of executive and managerial candidates have an effective networking plan.

Here are a few questions to be thinking about while you await the release of our networking plan self-assessment tool:

  1. Do you have a written networking plan?
  2. What do you believe are the top 5 best practices in a networking plan of action?
  3. Have you ever seen a formal networking plan with action steps, metrics, objectives, and tasks?
  4. If you develop plans for projects at work – why wouldn’t you do it for your job search?
  5. Can you list the top 20 articles/blog postings/content/books and other audio/video related content on job search networking that you’ve read within the last week and have taken 1-2 ideas from to incorporate into your job search.

Are these tough questions? Most candidates we’ve surveyed wouldn’t be able to answer them. If you can’t, your probably are facing a major need for a networking check-up OR the alternative is a prolonged period of unemployment that could have easily been cut in half.

Resources for Developing a Networking Plan

  1. In our Book, “This is NOT the Position I Accepted”, we dedicate an entire chapter to the concept of Job Search Networking.
  2. In our Job Search Home Study Kit, we have exercises, templates, and guidelines for developing a powerful networking plan that could help reduce the time it takes for you to find a job by at least 50%.
  3. Brad and I have talked about networking numerous times – both about job search networking on-line and off-line – in our weekly Internet Radio Talk Show on LATalkRadio. We’ve taken all our Radio Show Broadcasts and put them in an audio archive for you to listen to and download.
  4. If you’re in need of a “Networking Check-Up” for your job search, be sure to check out our Networking Strategic Plan Coaching to get an immediate boost over your competition.

Barry

Have You Assessed Your LinkedIn Profile Yet?

Have you conducted a Self-Assessment of your LinkedIn Profile to determine if it is effective for your job search?

About a month ago, we published a self-assessment matrix by which you can assess the effectiveness of your LinkedIn Profile. In a recent research project/survey, we discovered that less than less than 10% of the LinkedIn Profiles we reviewed of active job seekers meet a minimum standard for effectiveness.

Are you missing an opportunity for personal branding, making recruiters and hiring managers aware of your capability, and falling short of being able to network effectively –  all because your LinkedIn Profile is at a minimum, average and mediocre level compared to best practices in leveraging LinkedIn for your Job Search.

Take the self-assessment today and then start rebuilding your LinkedIn Profile so that you can begin to have better success in your job search.

Bonus Tip: The effectiveness of your LinkedIn Profile extends far beyond just job hunting. An effective LinkedIn Profile can aid in sales, business development, career advancement, and marketing.

Download the Self-Assessment NOW to determine if you LinkedIn Profile is effective for conducting an efficient job search.

Brad and I also discussed using your LinkedIn Profile as an effective tool in a previous Internet Radio Talk Show. You can listen to and download all of our recorded Internet Radio Talk Shows on Job Search by navigating to our FREE Audio Library.

Barry

Upcoming Radio Broadcast – What’s Your Job Search Plan

Do you have a powerful job search plan capable of reducing your job hunt timeframe by over 50%?

Most candidates do not have a solid job search plan to conduct an effective job search – then they whine about their job hunt and the fact that it’s taking them 40% longer to find a new job than their peers.

Can you afford to be out work 6 months, 12 months, 18 months?

An effective job search plan is one of the primary methods by which you can significantly reduce the time it takes to conduct a job hunt. Many candidates have used this approach, which is a core element of our Career Success Methodology, to reduce their job search time by 40%, 50%, and sometimes as much as 65% based on traditional projections of the length of job searches by level of position.

Join Brad and I on Monday at 11 AM PST on LATALKRADIO.com as we discuss, banter, and argue about what is a proper job search plan and how do you get started in creating one for yourself. Mark your calendar right now! We take your questions, comments, and ideas and put them on the air to discuss, debate, and challenge each other.

Be on the lookout for our upcoming FREE Self-Assessment 8-Point Success Matrix for a Job Search Plan, our audio program which you can download directly from Itunes or from our website in our extensive FREE Audio Library. Finally, we’ll have a video up shortly about the Top Ten Job Search Mistakes which you can download from Youtube.

Barry

Our LinkedIn Job Search Discussion Group

Dunce - Someone who has no desire to learn anything new in their job search to reduce the time it takes to find a new job

Are you a learner or a dunce when it comes to discovering how to improve your job search and reduce the time it takes to find a new opportunity. Do you explore every blog, tweet, and discussion group capable of offering new ideas and injecting renewed energy into your job search?

Learner or a Dunce in Your Job Search

Or do you feel you know everything there is about doing an effective job search. Is your attitude “You can’t teach an old dog new tricks”. The funny thing is that in my 25 years of executive search, I’ve discovered more 55 year olds than have a passion for learning than 25 year olds. Learning, growing, expanding beyond your immediate knowledge or bubble is not age dependent. It’s a life long attitude about personal growth and learning (this could be a entire blog post just by itself).

Job Search Discussion Group

Brad and I facilitate a vibrant community on LinkedIn that is rapidly growing toward being one of the most active job search discussion groups on LinkedIn and the Internet.

Some of the topics of discussion include:

Job Search Networking

Marketing yourself

Job Search Personal Branding

Salary Negotiation

Thank You Letters and Follow-up with Hiring Managers

How to Prepare for an Interview

Acing the Phone Interview

Classic frustrations, errors, and mistakes most candidates make in their job search

How to get a recruiter to call you back

Join the Discussion Group

We also make special offers to this LinkedIn Group, including participation in job search teleconferences, special white papers, examples, and first look at new templates we develop, such as the 8-Point Success Matrix for Assessing the Effectiveness of Your LinkedIn Profile.

Join us today and jump right in by throwing out a question to the group, posting a comment on another discussion point, or adding a news link about a site, article, or blog posting you reviewed and thought would add value to the group.

Here’s the link to join our discussion Group on LinkedIn: IMPACT Hiring Solutions Job Search Discussion Group

There are number of really good discussion groups on LinkedIn regarding job search. You should be on all of them, including ours. If just one idea you can glean from the groups helps you take an entire month off your job search, the investment of time would have more than paid for itself.

Participating in on-line job search discussion groups gives you an opportunity to benchmark your own job search activities and success, bounce ideas off of other peers, learn about ideas that others have tried and you’ve never considered, and obtain leads and ideas of how to uncover those hidden jobs within companies for whom you would love to join.

Are you learner or a dunce when it comes to improving your job search?

Barry

Become a Beacon in Your Job Search

Picture of a lighthouse representing a metaphor for being a beacon in your job search to attract the attention of hiring managers

Adam Singer, writing today in his blog, The Future Buzz, used a lighthouse with it’s powerful lens as an excellent metaphor for networking on-line, particularly in using on social media, groups, discussion boards, and other communities to draw attention to yourself in your job search.

Adam uses this powerful metaphor and visualization to call attention to the importance of establishing your own personal brand in social networking, for both your success, career, and job search. He states:

A beacon is an intentionally conspicuous device designed to focus attention on a specific location.

Visualize what image the word beacon conjures in your mind:  perhaps a lighthouse casting light onto an otherwise dark horizon, or a signal fire atop a hill illuminating the night sky.  In the physical world, a beacon is used to draw attention, act as a guide, or call to action.  Civilizations have long used them to rally citizens together, protect ships from coastlines, and act as signal points.

But the concept of a beacon is not limited to purely physical signaling points.  There are beacons on the web – they are people, companies, networks, blogs, anything that can direct attention.

You must become a beacon or you are essentially at the whim of others who point attention at their own discretion, perhaps shining the light on you for fleeting moments…if you’re lucky.

You can read Adam’s full blog post at The Future Buzz.

Are you a beacon to others in your job search. Is the attention of hiring managers drawn to the light you cast?

If you missed our last post about using your LinkedIn Profile to become visible in your job search, you can still download the 8-Point Success Matrix for Your Job Search LinkedIn Profile. Within minutes, this matrix will help you to improve your existing LinkedIn Profile to become a bright beacon and attract the attention of recruiters, HR managers, and Hiring Managers in your job search.

Barry

Photo courtesy of Adam Singer at the Future Buzz

Job Search and LinkedIn – Is Your Profile Visible?

Hiring Manager Searching for top talent - trying to find candidates for an open position

Your profile is like an on-line resume. If you’ve not taken the time to develop an in-depth profile on LinkedIn, you might be invisible to the searches that recruiters, human resource professionals, and hiring managers are conducting searching for people JUST LIKE YOU.

I recently dedicated one of our weekly Internet Radio Shows to this subject. Studies show that over 95% of all recruiters, human resources professionals, and hiring managers are using LinkedIn as a PRIMARY tool for finding and sourcing top talent.

All our past Radio Show Broadcasts are available in our FREE Audio Library.

  1. Is your profile powerful enough to stand out on LinkedIn and grab someone’s attention in a search, let alone even fall into the search parameters? Are you beige – do you fade into the background? Are you making your job search much more difficult by being invisible?
  2. Let’s do a check-up on your LinkedIn Profile:
  3. Do you include all your significant projects from prior jobs?
  4. Do you include all your major quantifiable results and outcomes?
  5. Is every leadership role, committee chair, group membership listed?
  6. Have you identified all your skills and competencies and then backed them up with concrete examples in your LinkedIn Profile?
  7. Have you loaded short PowerPoint Presentations through the Slideshare Application to convey your successes and accomplishments?

If you’re interested in the complete checklist for determining if your LinkedIn Profile is complete and capable of being found in a search to fill an open position, you can download our 8-Point Success Matrix for your Job Search LinkedIn Profile. This is a self-assessment scorecard for job search networking that will immediately indicate whether your LinkedIn Porfile is effective for job search and being visible to recruiters, HR managers, and Hiring Managers.

MOST IMPORTANT for your job search on LinkedIn: You’ve got to make it very easy for people to contact you by including your email address and phone number. As an executive recruiter, if you make me hunt on-line for how to contact you – I’ll just give up and move on to the next candidate.

Check out my profile or Brad’s profile. Join our LinkedIn Group for Job Search and check out the profiles of other great candidates that have already gone through this exercise.

Review our book titled “This is NOT the position I Accepted” – there’s a wealth of great information about leveraging yourself on-line and becoming visible. Our Home-Study Job Search Kit has audio programs, templates, the workbook, and a variety of tools to help you begin to improve your visibility in searches by hiring managers searching for people JUST LIKE YOU.

All these tools that LinkedIn makes available as part of your profile help you to become visible in the searches that recruiters, human resource professionals, and hiring managers conduct to source and find candidates. STOP being invisible – STAND OUT on LinkedIn for your job search.

Barry